We support your stores

At ALF, our motto is to support bricks and mortar stores. We support YOU with some of the biggest and most recognized brands in the industry

As Global Aquatic Distributors, we are committed to connecting retailers with world-class aquatic and reptile brands.

We then deliver them efficiently to retailers across the globe.

MORE THAN
JUST A DISTRIBUTOR

ALF is built around one simple philosophy: Supporting Bricks and Mortar Stores. Come and see the scale of our operation, from our warehouse and racking systems to our product holdings and delivery fleet. Every square foot, every product and every route is designed to help independent retailers grow with confidence.

1.4km Racking on Mezzanine
15,000+ Pick positions on Mezzanine
1.25km Total pallet racking
2.65km Total Racking
Over 21 Million items picked per year
Over 10,000 Individual items listed
Fully stocked and presented showroom
Own fleet of delivery vehicles covering the entire UK

About ALF

Our Story

At ALF, we pride ourselves on innovation. We search the world for new and exciting products to bring to the UK market to help keep the retailers stay one step ahead. ALF has an ever-growing fleet of vehicles and one of the best sales teams in the business.
Our operation is backed up by a state of the art warehouse and a full telesales team.

Read our full story by clicking below

OUR EXCLUSIVE BRANDS

ALFA Fish Foods Exclusive to ALF Global Aquatic Dsitributors

Head to our Brands A-Z Section using the main menu above to view information about the brands!

ALF NEWS

Featuring the latest blog posts and news from ALF Global Aquatic Distributors.

Click the link below to see all of our blogs across multiple different categories.

ALF Expands it's Evolution Aqua Range as the British Aquatics Brand Celebrates 25 Years

There are some brands in the aquatics industry that have simply become synonymous with quality, innovation and reliability. Evolution Aqua is one of them. As Evolution Aqua celebrates 25 years in the aquatics industry during 2026, ALF is proud to be expanding the range of Evolution Aqua products available to our trade customers. For us, this isn't simply about adding more products to a catalogue. It's about giving independent aquatic and pet retailers access to a broader rang

ALF Global Aquatic Distributors

2 days ago3 min read

A New Chapter for ALF: Introducing Our New Brand

A new look. A renewed identity. The same commitment to supporting bricks and mortar stores. Today marks an important milestone for ALF. After months of planning, designing, developing and, at times, probably asking ourselves “how hard can a rebrand actually be?” we are officially introducing the new ALF. Our new logo, colour scheme, website, catalogue and wider brand identity are now here. But this isn't simply a change of logo. This is the next chapter of ALF. Why rebrand? A

ALF Global Aquatic Distributors

Aug 34 min read

ALF Ordering Portal news + Welcome to the new ALF Website!

EDIT 01.08.2026 - The ALF Ordering Portal is now back online. We apologise for the disruption to this service. We are still working to get our Payment Portal online and we will update you here and on our social channels when we have more information. Hi everyone, Harry here! First of all, welcome to the brand-new ALF website. If you’re reading this, then you’ve managed to find us! and that means the new ALF experience is officially starting to take shape. We’ve been working b

ALF Global Aquatic Distributors

Jul 312 min read

A Huge Thank You to Everyone Who Kept the Aquatics Industry Moving This Week

The past week has seen some of the highest temperatures of the year across the UK, creating challenging conditions for businesses and individuals alike. While many sought shade and cooler surroundings, thousands of people across the aquatics industry continued working hard to ensure stores remained stocked, livestock remained healthy, and customers received the service they rely on every day.

ALF Global Aquatic Distributors

Jun 262 min read

ALF Presents - The Aquatic and Reptile Trade Show 2026

For years, trade events have been where ideas are shared, partnerships are formed and the future of our industry is shaped. Now it's time for the next chapter. We're excited to announce the ALF Aquatic & Reptile Trade Show 2026! A brand-new trade-only event bringing together retailers, manufacturers, suppliers, industry experts and special guests from across the globe under one roof. This isn't just another open day. This is your chance to get up close with the brands driving

ALF Global Aquatic Distributors

Jun 181 min read

Check out the ALF YouTube Channel

Our ALF YouTube Channel is your go-to destination for everything aquatic, reptile and beyond. From how-to guides and helpful tutorials to product reviews, brand overviews, product demonstrations and more, our videos are designed to provide useful information and inspiration for both the trade and the wider hobby.

Whether you're a retailer looking for product knowledge or a hobbyist wanting to learn more, there's something for everyone. Head over to our YouTube channel and explore our latest videos today!

ALF YouTube Channel